SteelRiver Infrastructure Partners came to me wanting me to guide their naming and identity process. They had already contracted a marketing consultancy, but having known and worked with them previously as Babcock & Brown Infrastructure Partners, I was able to bring first hand knowledge of the sector and their brand to the critiques and approach. We ended up with a classic identity and design system that translates into elegant collateral with a modern approach.
I created their brand guidelines, worked on all public facing materials (print and digital), and also created collateral (identity / quarterly & annual reports) for one of their major investments, Myria Holdings.