Rapt needed help creating a visual identity and website for an important meeting to potential investors. My team and I had a little over two weeks to deliver an entire print collateral suite to showcase the identity in their PowerPoint presentations, business cards, proposals and website.
Because their optical technology was an entirely new approach to the capacitive technology found in iPhones, iPads and other touchscreen devices, we created what we called the “Disruptor” – an identity that highlighted the tactile, creative and game-changing nature of the brand. The “Disruptor” identity was designed as a flexible system that could highlight textures, objects, or people to enhance the content-image relationship.
We also went on to refine the strategy of the Rapt brand by focusing less on the idea of “interfaces” and instead on owning the “touchscreen” space.