Creative Directing and producing corporate videos for Pattern Energy, a renewable energy developer with a very strong value proposition of "Community First", my goal was always to capture the brand's essence in how the company itself, and by proxy, the wind facilities, affected the lives of those living and working in the local communities, rather than creating traditional "sales" pieces.
This was evidenced during one of my interviews in Telly Award winning "Community Commitment", when I asked Ralene Metcalf of the local education foundation what she liked about Pattern the most. She responded, "This. Talking to you people. Knowing that you really care about what we think."